Mail Boxes Etc.
Series of location-centric websites enhances online presence, reduces costs and fosters stronger local connections.
Client
Mail Boxes Etc. (MBE) is one of the world’s largest franchises with over 2,500 business service centres worldwide, including over 150 in the UK and Ireland. Since 1980, MBE has been a one-stop concept that offers a mix of logistics, postal, print and copy services to help meet people’s everyday needs.
Challenge
Thirdsound ICT partnered with MBE UK to create a series of websites tailored for multiple locations, leveraging expertise in web development, design, and enterprise applications. The challenge was to develop a scalable framework accommodating diverse content, services, and branding specific to each location, yet ensuring a unified user experience and brand coherence.
Solution
Thirdsound ICT embarked on a customised approach, creating a series of location-centric websites for MBE based on a core underlying platform. This involved meticulous planning, design, and development, incorporating local imagery, services, and information while maintaining consistent branding elements, navigation, and user interface across all sites.
Results
The project yielded several notable outcomes for MBE:
Localised Representation: Each website effectively portrayed the unique identity of its respective location, showcasing specific services, local information, and imagery tailored to the community.
Consistent Branding and User Experience: Despite location-specific content, all websites maintained uniform branding elements, navigation, and user interface, ensuring a cohesive and familiar experience for visitors across different locations.
Improved Visibility and Engagement: The tailored websites enhanced local visibility, encouraging community engagement and interaction, thereby fostering stronger connections between MBE and local clientele.
Scalable and Efficient Framework: The scalable website framework facilitated easy content management and updates across multiple locations, streamlining administrative efforts for MBE.
Enhanced Online Presence: With a series of robust and distinctive websites, MBE expanded its online footprint, catering to local communities while upholding a unified brand identity.
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