Strathclyde Business School
Supporting one of the UK’s leading institutions by modernising their website infrastructure leading to increased engagement.
Client
Founded in 1948, the University of Strathclyde Business School (SBS) in Glasgow is a pioneering, internationally renowned academic organisation that shapes and develops the business minds of tomorrow. It stands as a distinguished institution renowned for its commitment to excellence in business education and research and has positioned itself as a global leader, offering a comprehensive range of programs, from undergraduate to postgraduate levels, tailored to cultivate forward-thinking business leaders.
Renowned for its innovative approach, strategic partnerships, and a dynamic learning environment, SBS continuously evolves to meet the ever-changing demands of the global business landscape. The school's unwavering dedication to fostering entrepreneurial spirit, academic rigor, and industry relevance makes it a sought-after destination for aspiring professionals seeking transformative business education.
Challenge
The complexity of SBS's website, coupled with the need for a contemporary appeal to entice international students, posed a considerable challenge. Maintaining and managing the vast array of content and design elements, alongside the shortage of resources, necessitated a comprehensive solution to meet the set timeframe.
Solution
A tailored approach was devised to address SBS's challenges, focusing on bespoke website development and a streamlined content management system. Thirdsound ICT, in partnership with SBS’s skilled in-house team, undertook a detailed analysis of the website's structure, content, and design, aiming to align them with the target audience's preferences and international standards.
Results
The comprehensive redesign significantly slashed the operational cost of the website. Maintenance and editing of the site content has been greatly simplified resulting in increased quality, further enhancing SBS’s brand and reputation.
Improved User Experience (UX): The redesigned website offered an enhanced user interface, catering to international student preferences, thereby increasing engagement.
Efficient Content Management: A streamlined content management system reduced the complexity of the syllabus and site structure, enabling easier maintenance and updates in record time.
Increased Appeal to International Students: The website's contemporary design and intuitive navigation targeted international audiences, fostering increased interest and engagement.